School of Floral Design

Peter Herd

Graduate of Benz School of Floral Design

Texas, USA, 1976.

Peter has been involved in the floral design industry since the age of 8. Following graduation, he was a co-owner of a very successful local florist for eight years and then managed the David Jones Florist Shop in Kotara for four years. For the past 16 years, he has worked on David Jones Flower Shows in Sydney, Newcastle and Brisbane.

Peter’s team has designed the Belmont Citi Centre Christmas display for the past 17 years and the Belmont Citi Centre Flower Show for the past 18 years. He has also designed flowers for the Princess of Wales, and has been the florist of choice for thousands of Newcastle weddings and corporate functions.

Peter has a very close association with Benz School of floral Design since graduating in 1976. You may recognise him from his own segment on the NBN TV Goodmorning Show, which he had for 7 years.

Peter has attended AIFD and TSFA conventions several times in the USA and has also visited the floral schools in England and the USA.

We, the team at Peter Herd Florist, welcome you to attend our classes and to join with us in our love of flowers. All classes are hands-on – “you learn to do the work by doing”.



If you have a strong desire to do floral design, come along and join in our super friendly, hands-on lessons.

Classes are short-course, in depth, and small and personal. Each lesson we provide you with everything that you need and at the end of the day you take home what you make. No previous experience is required and all age groups are welcome.

Be taught by Peter Herd and have lots of fun while being creative.

Classes are held on Tuesdays and/or Wednesdays during May through August each year at the studio (43 Whitton St, Wallsend).

Class starts at 9:30am and concludes at 3:30pm on these days.

Price is inclusive of flowers and sundries and you take home what you design.

2014 Class Dates

BASIC CLASS                        COST:  $150.00 per day GST incl.

2014 Class Dates
Tuesday 20th May Basic Floral Design
Tuesday 27th May Modern Floral Design
Tuesday 3rd June Traditional Weddings
Wednesday 11th June Modern Weddings
Tuesday 17th June Bouquets
Tuesday 24th June Funeral Work
Tuesday 1st July Graduation/Theme Day


ADVANCED CLASS                        COST:  $195.00 per day GST incl.

2014 Class Dates
Wednesday 18th June Advanced Modern Floral Design
Wednesday 25th June Advanced European Design
Tuesday 29th July Native Designs
Tuesday 5th August Advanced Bouquets
Tuesday 12th August Advanced Tropical Design
Tuesday 19th August Church and Weddings Receptions

Please contact us for further information.

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